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Advertising - prices and information
SalvoWEB Ads
Free ads
Enhanced Listings
Auctions
Buttons
Directory Entries
Fairs
Salvo banner
eSalvo
Salvo Magazine
UK and International Law
Value Added Tax
Wanted ads - free
XML Data Transfer
Contact Salvo
SalvoWEB ads
FREE 'For Sale' and 'Wanted' ads on SalvoWEB
'For Sale' and 'Wanted' can be placed on SalvoWEB immediately by newly registered users, FREE of charge, provided they are for antique, reclaimed or salvaged items. Rules and conditions apply to free ads which can all be seen during user registration and during the creation of ads, especially that duplicate ads cannot be placed on the free ads system.
How to create a free 'For Sale' or 'Wanted' ad: STEP BY STEP
1. Log in, or register and log in here, www.salvoweb.com/user.php?login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&
2. On your control panel click top left 'Create an ad', then choose one of the ad options available and click 'Update' or 'Submit'.
3. STEP 1 then allows the text input of details of the item to be sold.
4. STEP 2 allows the submission of up to four photos which must be jpegs of less than 1 MB in size. The photos are resized by the Salvo server software. To get the photos on to the Salvo server, first get them on to your computer, then 'Choose file' and find the jpeg on your computer, then click 'Upload'. Each image can be given a short explanatory caption.
5. STEP 3 allows you to review your ad, go back and edit mistakes, and send a test SalvoEMAIL to your own email address. Then you can send a SalvoEMAIL and 'Make the item live!' on SalvoWEB
PAID-FOR 'For Sale' and 'Wanted' ads on SalvoWEB
The following classes of ads are charged at 2p a day per ad: Salvo Directory Entries (free to subscribers), New Replica or Reproduction Items For Sale, Theft Alerts, Demolition Alerts, Auction Alerts.
Enhanced 'For Sale' listings on SalvoWEB
To get an old ad to the top of the listings, or to make a new ad stick at the top of the listings, an enhanced listing can be created which costs £30 per week and means that the ad will go to the top of the listings until the week is over at which point it slides back into the normal listings area. Enhanced listings added after yours will push yours down the listings but yours will always appear above normal listings until the week is up. Enhanced listings appear top of the general 'For Sale' listings and also top of the 'Category' listings for the category in which the ad was placed.
Auctions & Fairs
Combined SalvoWEB, SalvoEMAIL and SalvoMAG Packages
Auction and fair advertisers need coverage in both the printed SalvoMAG and on SalvoWEB. Packages offer SalvoMAG Ads, listings on SalvoWEB Events Calendar, announcement to between 200 and 300 subscribers via SalvoEMAIL, and an online Button on thousands of SalvoWEB pages in the run up to the auction or fair.
Full page ad in SalvoMAG
+ Entry in SalvoMAG auction or fairs list
+ Listing on SalvoWEB online calendar
+ Announcement via SalvoEMAIL
+ Buttons on SalvoWEB
+ eSalvo listing
Cost £430
Half page ad in SalvoMAG
+ Entry in SalvoMAG auction or fairs list
+ Listing on SalvoWEB online calendar
+ Announcement via SalvoEMAIL
+ Buttons on SalvoWEB
+ eSalvo listing
Cost £290
Quarter page ad in SalvoMAG
+ Entry in SalvoMAG auction or fairs list
+ Listing on SalvoWEB online calendar
+ Announcement via SalvoEMAIL
+ Buttons on SalvoWEB
+ eSalvo listing
Cost £205
Internet Packages
Listing on SalvoWEB online calendar
+ Announcement via SalvoEMAIL
+ Buttons on SalvoWEB
+ eSalvo listing
Cost £140
Listing on SalvoWEB online calendar
+ Announcement via SalvoEMAIL
+ eSalvo listing
Cost £110
All above prices are plus VAT for UK advertisers
SalvoWEB banner which appears on the top of every online page also available, call for more details
Buttons
Home Page Buttons
Businesses must sign up to the Salvo Code before they can have a home page button on SalvoWEB. Home page buttons can be seen on the SalvoWEB UK home page at www.salvo.co.uk and the SalvoWEB world home page at www.salvoweb.com. Each home page button appears on both the UK and international home pages. Between 10 per cent - 20 per cent of all visitors to SalvoWEB visit the home pages. For current visitor stats see Service Status page.
Standard button
Size 80 pixels wide by 31 pixels high.
No animated gifs.
Salvo will do the artwork for no extra charge.
Buttons link direct to a business web site
Here is a standard button, artwork by Salvo
Cost £500 per year payable in advance, as a single payment or as a monthly direct debit
Double size button
Size 171 pixels wide by 31 pixels high.
No animated gifs.
Salvo will do the artwork for no extra charge.
Here is a double size button with artwork by Salvo
Cost £1,000 per year payable in advance, as a single payment or as a monthly direct debit
All above prices are plus VAT for UK advertisers, and business advertisers in Europe. The prices are net of VAT for any other advertiser.
Online 'Build-a-button' Buttons
Registered users may build buttons on SalvoWEB from the 'button' link on their control panel. Build-a-buttons are placed by users on selected pages on SalvoWEB. For examples see www.salvo.co.uk/forsale.html pages. Build-a-buttons cost 5p inc vat per clickthru. An advance payment must be made by credit card or via a Paypal account to activate the build-a-button so it can be seen by people browsing the SalvoWEB site. Monthly stats for clickthrus and daily payment statements can be seen via the user's control panel.
Build-a-buttons are designed and built online by SalvoWEB users
Size 80 pixels wide by 31 pixels high, or 180 pixels wide by 30 pixels high.
Salvo will do the artwork for no extra charge.
Buttons link direct to a business web site, or they can link to another page on SalvoWEB
Here are examples of a small build-a-button and a large build-a-button
 
Cost £0.05p per clickthru payable in advance, for either a small or large button.
The above price includes VAT for private and business advertisers in the UK, and for business advertisers in Europe. The price does not include VAT for any other advertiser.
Build-a-button STEP BY STEP
1. Register as a user OR log in if you are already registered. www.salvoweb.com/user.php?login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&login_user=1&
2. On the 'Control Panel' click 'Buttons' then 'Create a new button'
3. Step 1 - Design your button using our easy design form - choose size, text, colours
4. Step 2 - Decide where on SalvoWEB you want your button to appear using our easy page selector
5. Step 3 - Decide how much money to pay into your Salvo credit account (min £5) - then go to 'Paypal' and pay using your paypal account, or a credit or debit card
5. That's it - your button will now be live on SalvoWEB. When the credit runs out your button will not be live on SalvoWEB.
6. Before the money runs out you will be emailed to ask if you wish to top up your funds. If the money runs out too fast due to more clickthrus than anticipated, then go back to 'Step 2' and deselect some of the pages on which your button appears. Try changing the text on the button too.
7. Click on 'Clickthru graph' to see your monthly stats, and go 'Back to main menu' and click 'Your account' to see daily spend.
NOTE: Multiple clickthrus from one IP address in a single session should only register as 1 click on build-a-buttons
Directory Entries
Entries in the online Salvo Directory are automatic and FREE for Salvo Code supporters and SalvoMAG subscribers. In regions of North America, Australia, and Europe outside the UK, all entries are free, but these are not always accessible.
The Salvo Directories for the UK can be seen at www.salvo.co.uk/directory.html, and for other countries at www.salvoweb.com/directory.html.
UK Antique & Salvage Trade
To have a FREE entry in the Salvo Directory you must subscribe to SalvoMAG, which means that you will receive the latest Salvo theft alerts.
Each entry contains business details, web links, and photos of shops, showrooms and yards.
SalvoMAG subscription price £50 per year.
As SalvoMAG is a printed or online publication the subscription is zero-rated for VAT
An example of a directory entry:
COX'S ARCHITECTURAL SALVAGE YARD. Tel: 01608 652505
10 Fosseway Business Park, MORETON IN MARSH GL56 9NQ, Gloucestershire
Fax: 01608 652881
Web Site | SalvoWEB page
Reclaimed beams, flooring, timber, doors, bathrooms, fire surrounds, fittings, brassware & decorative items. Yard Manager; Dick Goodman.
The entry above is in the Gloucestershire section of the UK Salvo Directory:
www.salvo.co.uk/gloucestershire/directory-full.html
Salvo banner
Colour banner which appears on the top of every page on SalvoWEB. Auctions, events and sale of antique reclaimed and salvage material.
Please call for further information and prices
eSalvo
Colour photo ads in the weekly eSalvo newsletter emailed out and also available in PDF format online. It has a wide audience including the architectural and garden, antiques and salvage trade in the UK and abroad, design professionals and DIYers and others who wish to take advantage of the free subscription.
Price £30 for a run of 3
eSalvo can be seen at http://www.salvonews.com/.
SalvoMAG
Editor: Thornton Kay. Tel 020 8400 6222.
SalvoMAG is produced approximately every 4 weeks or so and is subscribed to by the architectural and garden, antiques and salvage trade in the UK and abroad. Design professionals and DIYers also subscribe.
Download a pdf example here: SalvoNEWS 257 7th Feb 2006
Each issue of SalvoMAG is published in an online pdf edition and a colour printed paper edition.
Circulation varies with each issue. The pdf edition of SalvoMAG 242 July 2004 has our biggest circulation of 33,000 up to Mar 2006, and is still being requested around 1500 times a month. SalvoMAG has regular subscribers in UK, Europe, USA and rest of world.
Display advertising
Artwork: colour or monotone pdf file, 300dpi, all fonts embedded.
Full page ad (incl inside front cover), 13.8cm wide by 17.6cm high
Price £320
Half page ad, landscape, 13.8cm wide by 9m high
Half page ad, portrait, 9cm high by 13.8cm wide
Price £180
Quarter page ad, portrait, 6.8cm wide by 9cm high
Price £95
Eighth page ad, landscape, 6.8cm wide by 4.4cm high
Price £50
Sixteenth page ad, portrait, 3.3cm wide by 4cm high
Price £30
Series discounts, run of 6 less 10%, run of 12 less 25%, run of 24 less 35%.
Classified photo ads SalvoMAG, SalvoEMAIL, SalvoWEB package
Photo ad placed on SalvoWEB normally within one working day, a single photo and 25 words, three additional larger photos, a single link to a business web site, left on SalvoWEB for at least a year, unless removal request received. See examples at for sale and wanted.
Photo ad sent via SalvoEMAIL as text only with links to the photos.
Photo ad in the next available issue of SalvoMAG: single photo and 25 words, appearing in two consecutive issues, single column width 44mm and approx 60mm high.
Price £50
Classified text ads SalvoMAG, SalvoEMAIL, SalvoWEB package
Text ad placed on SalvoWEB normally within one working day, up to 25 words, a single link to a business web site, left on SalvoWEB for at least a year, unless removal request received. See examples at for sale and wanted).
Text ad sent via SalvoEMAIL
Text ad in the next available issue of SalvoNEWS, up to 25 words, appearing in three consecutive issues.
Price £30
All above prices are plus VAT for UK advertisers, and business advertisers in Europe. The prices are net of VAT for any other advertiser.
SalvoMAG Subscription
SalvoMAG is a newsletter printed every 3 to 4 weeks. It is also available as an online pdf edition.
Price GBP£50 per year (No VAT).
A SalvoMAG subscription would also give your business:
- A FREE Salvo Online Directory Entry.
- A bold listing in the Salvo printed directory.
- Receive SalvoEMAILS (news, auctions, events, theft alerts, for sale and wanted ads).
- Access to the subscriber-only section of salvoweb.com/news
- Access to your region of the full Salvo online directory.
SalvoMAG subscription price £50 per year.
As SalvoMAG is a printed or online publication the subscription is zero-rated for VAT
UK and international advertising law
Advertisements on SalvoWEB come in many forms submitted by many different types of user. Some ads are published on Salvo by private individuals wishing to buy something for their own use or sell surplus goods. Some ads are published by traders. Some ads are published by private individuals who have a weekend business, some ads are published by professionals acting as agents. SalvoWEB is viewed and used in 40 countries, although most users are UK-based.
Every advertiser on SalvoWEB has to register, and agree to a simple declaration stating whether they are 'private' or not. Non-private ads are described in small brown type under each 'for sale' or 'wanted' ad, e.g. 'Antiques/Reclamation trade'.
The UK Business Advertisement (Disclosure) Order 1977 requires all advertisements by people who seek to sell goods, in the course of a business, to make that fact clear. It is the responsibility of the advertiser to comply with this law.
Many countries have similar laws to the UK one above, so we ask any advertiser in any country to make the same declaration as a UK advertiser. Salvo is not familiar with consumer and business law in each of the 40 countries in which users operate, but if any user would like more conditions attached to the new registration page please contact Salvo using the message box on most SalvoWEB pages.
Value Added Tax
Advertisements are subject to VAT in the UK. In Europe, VAT registered businesses who supply their VAT number to Salvo need not pay UK VAT.
XML Data Transfer
XML Feeds are a way to connect one web database to another. They are used by Salvo to allow a dealer with a web stock database to post stock items from their database on to SalvoWEB. The data transfer normally takes place once every 24 hours between 1am and 5am. The dealer chooses which items they wish to appear on SalvoWEB when they put items on to their own database. If they then change that data, or remove the stock item when it is sold, then the same item on SalvoWEB is also changed or removed. See examples of XML items on SalvoWEB from Bingley Antiques in West Yorkshire UK. Once an item appears on SalvoWEB it is fully searchable by Google.
Prices for XML items on SalvoWEB
Salvo makes a one-off charge of £110 to help set up the XML feed usually in conjunction with the dealer's own web team. We can do all the work if this is more convenient. Salvo then charges per XML item per day for items on SalvoWEB that are transferred by that XML feed. The cost is calculated on a daily basis. A credit account is set up into which a deposit is made and this is reduced by £0.01p per XML item per day, including VAT.
Contact Salvo
For advertising or other enquiries:
Email : Please use the message box on this page at 'Email Salvo' near the top on the right hand side. Please include your email address if you would like a reply.
Telephone : UK London 020 8400 6222 or Bath 01225 422300 (international +4420 8400 6222)
Postal address of London office : Salvo Llp, 10 Barley Mow Passage, London W4 4PH
Postal address of Bath office : Salvo Llp, PO Box 4111, Bath BA1 0FL
created 21oct04:rk; online 25oct04:rk; update 2apr06tk; update enhanced listings 7apr08tk |
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